Marketing Communication Strategy

Published February 18, 2012 | By admin

Marketing Communication Strategy

Manfaat Training :

Memahami konsep Integrated Marketing Communication (IMC)
Mampu mendesain IMC
Mampu Menerapkan IMC

Materi :

Integrated Marketing Communication (IMC)
- Pengertian IMC: Marketing Conventional versus Integrated Marketing
- Segmenting: Mengapa dan Bagaimana Grouping Customers dan Prospect
- Membuat Matrix Segmenting
- Targeting: Bagaimana menentukan sasaran
- Positioning dimulai dari manajemen Product
- Menentukan STP (Segmenting Targeting Positioning) produk-oproduk peserta pelatihan
- Menentukan Branding Product, Target Customers, Benefits, Pricing Policy dan Value Proposition
Strategy Branding
Dari Brand Perception hinggga membuat Perceptual Map
Budgetting Strategy
Brand Activation dan Brand Communication Strategy
IMC, proses Branding yang kuat menuju Customer Relationship Management
Monitoring and Evaluating your Brand(s) serta Success Stories Marketing Planning IMC

Target Peserta :

Marketing Manager, Group atau Product Manager/ Specialist, Account Director/ Manager, Marketing Services Manager, Public Relations Director/Manager, Brand Manger/ Specialist, Communications Manager.

Pembicara / Fasilitator :

Glenn J Sompie, SE, MM
Dra. Handayani K. CPS., CCP., CPMM., CELM., CNS., CHC., CNLPC., CGHNC., CMt., CTACT., CIBST., CT. BNSP
Johnson Alvonco, Ph.D (Alternatif Trainer)
Anwar Haliyanto, SE, MM, LCPC
Edi Darmawansah, STP. CPS. CT NNLP

Tanggal Pelaksanaan :

13-14 Januari 202609-10 Februari 2026

05-06 Maret 2026

14-15 April 2026

14-15 Mei 2026

08-09 Juni 2026

14-15 Juli 202614-15 Agustus 2026

08-09 September 2026

08-09 Oktober 2026

10-11 November 2026

10-11 Desember 2026

Tempat :

Alternatif Hotel: Ciputra Hotel, Ibis Group, Hotel Oria Jakarta, Hotel Holiday Inn Jakarta wahid hasyim, hotel lainnya yang akan kami konfirmasi Alternatif kemudian

Metode Training :

Online Training (Zoom Meeting)
Offline Training (Di Hotel / Johnson Training Center)

Fee Training (Jakarta):

Online Training: Rp. 5.000.000,-/orang (2 hari 09.00-16.00)
Offline Training: Rp. 5.950.000,-/orang (Minimal kirimkan 3 orang running di hotel 2 hari)
Offline Training: Rp. 5.950.000,-/orang (kirimkan 1 orang running di Johnson Training Center 1 hari)

Fee Training (Jakarta):

Rp. 5.950.000,-/ orang (Offline Training)

Private Training:

Rp. 8.000.000,-/ orang (PASTI RUNNING)

Fee Training (Luar Kota):

Rp. 12.000.000,-/ orang (PASTI RUNNING)

Rp. 8.500.000,-/ orang (kirim 1-5 peserta)

Rp. 8.000.000,-/ orang (kirim diatas 5 peserta)

Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir

INFORMASI

Registrasi, hubungi :

Johnson Indonesia – Training Center