Strategy Marketing Management

Strategy Marketing Management

Manfaat Training :

• Mampu Meningkatkan Kompetensi Professional Bidang Strategy Marketing Management
• Memiliki kemampuan, memahami konsep, prinsip, tujuan Strategy Marketing Management
• Memahami konsep dan prinsip strategic marketing management
• Memiliki kemampuan memahami proses penyusunan strategic marketing management
• Mampu menganalisis variable-variabel di dalam strategic marketing management
• Memiliki kemampuan menerapkan dan mengembangkan berbagai model strategi bisnis yang sesuai dengan produk dan jasa
• Dapat menerapkan proses Strategy Marketing Management di dalam pekerjaan untuk mencapai target

Materi :

1. Introduction
   • Apa itu Strategi?
   • Konsep Dan Prinsip Strategic Management
   • Tujuan dan Manfaat Strategi Management
   • Tantangan dan Hambatan Penyusunan Strategic Management
2. Strategi Management
   • Komponen Strategi Management
   • Tingkatan Strategi Management
   • Strategic Management Process
   • Vision, Mission, Goals
   • Strategy Formulation
   • Strategy Implementation
   • Strategy Control
3. Marketing Strategi Process
   • Understand The Customer
   • Analysis The Market
   • Analysis The Competition
   • Define Marketing Mix
   • Determine Market Positioning
   • Marketing Budget
   • Execution The Plan
4. Strategic Marketing Analysis
   • Understand Your Customer – Marketing Analysis Model STP
     • Segmentation
     • Targeting
     • Positioning
   • Define Marketing Mix – 4P
     • Product
     • Price
     • Promotion
     • Place
   • Strategic Analytical Tools
     • SWOT (Strengths, Weaknesses, Opportunities, Threats)
     • PESTEL (Political, Economic, Socio- cultural, Technological, Environmental and Legal)
     • Boston Consulting Group (BCG)
5. Strategic Marketing Management
   • Market Selection – STP
     • Segmentation Strategy
     • Targeting Strategy
     • Product Positioning Strategy
   • Marketing Mix Strategi – 4P
     • Product Marketing Strategy
     • Price Marketing Strategy
     • Place Marketing Strategy
     • Promotion Marketing Strategy
   • Customer Acquisition Strategy
     • Awareness – Interest – Acton
     • Customer Loyalty & Retention
   • Model Competitive Marketing Strategi
     • Competitive Strategi – Five Forces Factors Model by Porter
     • Blue Ocean Strategy (Chan Kim & Renee Mauborgne)
6. Workshop dan Studi Kasus

Target Peserta :

Manager pemasaran, Manager Produk, Manager , Manager wilayah atau cabang, Manager penjualan

Team Trainer Johnson Indonesia :

• Johnson Alvonco, Ph.D
• Dra. Handayani K. CPS., CCP., CPMM., CELM., CNS., CHC., CNLPC., CGHNC., CMt., CTACT., CIBST., CT. BNSP

Tanggal Pelaksanaan :

Tempat :

• Alternatif Hotel: Ciputra Hotel, Ibis Group, Hotel Oria Jakarta, Hotel Holiday Inn Jakarta wahid hasyim, Lokasi training akan kami konfirmasi kembali kepada peserta

Metode Training :

• Offline Training (Di Hotel / Johnson Training Center) 
• Online Training (Zoom Meeting)

Fee Investasi  Training:

INFORMASI

Registrasi, hubungi :

• Johnson Indonesia – Training Center: Nur/ Komariah/Nisa / Dinda
• (021) 541 9152/ 541 7516, Hp: 0815 972 5020
• E-mail: infotraining27@gmail.com
• Website:
• https://www.trainingjohnson.com
• http://www.seminarjohnson.com
• https://www.trainingsdm.com

DOWNLOAD BROSUR

FORM REGISTRASI