Marketing Communication Strategy

Marketing Communication Strategy

Manfaat Training :

• Memahami konsep Integrated Marketing Communication (IMC)
• Mampu mendesain IMC
• Mampu Menerapkan IMC

Materi :

• Integrated Marketing Communication (IMC)
  • Pengertian IMC: Marketing Conventional versus Integrated Marketing
  • Segmenting: Mengapa dan Bagaimana Grouping Customers dan Prospect
  • Membuat Matrix Segmenting
  • Targeting: Bagaimana menentukan sasaran
  • Positioning dimulai dari manajemen Product
  • Menentukan STP (Segmenting Targeting Positioning) produk-oproduk peserta pelatihan
  • Menentukan Branding Product, Target Customers, Benefits, Pricing Policy dan Value Proposition
• Strategy Branding
• Dari Brand Perception hinggga membuat Perceptual Map
• Budgetting Strategy
• Brand Activation dan Brand Communication Strategy
• IMC, proses Branding yang kuat menuju Customer Relationship Management
• Monitoring and Evaluating your Brand(s) serta Success Stories Marketing Planning IMC

Target Peserta :

Marketing Manager, Group atau Product Manager/ Specialist, Account Director/ Manager, Marketing Services Manager, Public Relations Director/Manager, Brand Manger/ Specialist, Communications Manager.

Pembicara / Fasilitator :

• Johnson Alvonco, Ph.D
• Glenn J Sompie, SE, MM
• Dra. Handayani K. CPS., CCP., CPMM., CELM., CNS., CHC., CNLPC., CGHNC., CMt., CTACT., CIBST., CT. BNSP
• Anwar Haliyanto, SE, MM, LCPC
• Edi Darmawansah, STP. CPS. CT NNLP

Tanggal Pelaksanaan :

Tempat :

• Alternatif Hotel: Ciputra Hotel, Ibis Group, Hotel Oria Jakarta, Hotel Holiday Inn Jakarta wahid hasyim, Lokasi training akan kami konfirmasi kembali kepada peserta

Metode Training :

• Offline Training (Di Hotel / Johnson Training Center) 
• Online Training (Zoom Meeting)

Fee Investasi  Training:

INFORMASI

Registrasi, hubungi :

• Johnson Indonesia – Training Center: Nur/ Komariah/Nisa / Dinda
• (021) 541 9152/ 541 7516, Hp: 0815 972 5020
• E-mail: infotraining27@gmail.com
• Website:
• https://www.trainingjohnson.com
• http://www.seminarjohnson.com
• https://www.trainingsdm.com

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