PROFESSIONAL CERTIFICATE IN MARKETING MANAGEMENT

  • Materi Training:
    1. MODERN MARKETING MANAGEMENT

    • The Role of Marketing in Business • Marketing Management Concept • Customer-Oriented Marketing • Creating Customer Value • Marketing Challenges in the Digital Era

    2. MARKET & CUSTOMER ANALYSIS

    • Understanding Market Dynamics • Customer Needs, Wants & Buying Behavior • Customer Insight • Competitor Analysis • Identifying Market Opportunities

    3. SEGMENTATION, TARGETING & POSITIONING

    • Market Segmentation • Selecting Target Markets • Customer Profiling • Value Proposition • Building Effective Market Positioning

    4. MARKETING STRATEGY & MARKETING MIX

    • Developing Marketing Strategy • Product & Service Strategy • Pricing Strategy • Distribution / Channel Strategy • Promotion & Marketing Communication • Application of Marketing Mix: 4P & 7P

    5. DIGITAL & CUSTOMER-DRIVEN MARKETING

    • Digital Marketing Overview • Social Media & Content Marketing • Customer Engagement • Customer Experience • Customer Retention & Loyalty • Integrating Offline & Online Marketing

    6. MARKETING PERFORMANCE & ACTION PLAN • Marketing Objectives & Targets • Marketing KPI • Measuring Marketing Effectiveness • Marketing Budget & ROI Awareness • Developing Marketing Action Plan • Case Study & Best Practices
  • Target Peserta Training: Marketing Staff • Marketing Supervisor • Marketing Manager • Brand & Product Team • Business Development • Sales & Marketing • Customer Experience • Digital Marketing • Entrepreneur • Business Owner • Professionals yang terlibat dalam fungsi pemasaran
  • Team Trainer Johnson Indonesia:
    • Johnson Alvonco, Ph.D.
    Duration :

    Evening Class
    3 Hari × 2 Jam
    18.30 – 20.30 WIB
    Total Duration: 6 Hours

    Saturday Class
    1 Hari × 6 Jam Efektif
    09.00 – 16.00 WIB
    Total Duration: 6 Hours

  • Jadwal Training:
    07-09 Januari 2027 23-25 Juli 2027
    05-07 Februari 2027 18-20-Agustus 2026
    10-12Maret 2027 01-03 September 2026
    06-08 April 2027 01-03 Oktober 2026
    18-20 Mei 2027 03-05 November 2026
    08-10 Juni 2027 02-04 Desember 2026
      Lokasi Training:
    • Online by zoom 
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  •  Biaya Investasi  Training:  Biaya Investasi : Rp. 795.000/orang Special Price Rp. 395.000/orang
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