PUBLIC TRAINING

Brand Marketing Strategy

🎯 Mengapa Training Ini Penting?

Training Brand Marketing Strategy dirancang untuk membekali peserta dengan pengetahuan dan keterampilan dalam menyusun strategi pemasaran merek yang efektif untuk membangun brand yang kuat, meningkatkan loyalitas pelanggan, serta menciptakan keunggulan kompetitif di pasar. Peserta akan mempelajari proses pengembangan brand positioning, segmentasi pasar, strategi diferensiasi, pengelolaan identitas merek, hingga penyusunan program pemasaran yang selaras dengan tujuan bisnis melalui pembahasan yang praktis, studi kasus, dan best practice industri. Program ini sesuai bagi profesional di bidang marketing, branding, product management, business development, maupun manajemen yang terlibat dalam pengembangan dan penguatan merek perusahaan.

Manfaat Training :

Materi Training:

Concept Marketing and Brand Management
- What is brand management
- The primary responsibilities of brand managers
- Trends in brand management
- The benefits strong brands deliver to organizations
The Brand Management
- The Brand Management Process
- Element of Brand loyalty
Steps to helps brands connect emotionally to their customers:
- Develop success (re)position a brand
- Create and manage a strong brand identity
- Develop a brand identity system and standards
- Develop a powerful brand tagline
- Publicity and word-of-mouth marketing to a brand’s advantage
- Using blogs and other social media to build brands
Develop a strong brand marketing plan:
- Marketing tools and techniques
- Use internal communication, education and training and organization design to align the organization in support of the brand
- Develop a brand building organization and transform employees into enthusiastic brand champions
Conducting Brand audit and brand equity
Measurement of the asset value of a brand
Managing brand using point-of-sale (POS) data in managing brands
Qualitative and quantitative brand research methodologies and approaches

Target Peserta: Marketing, Commersial and Sales dan Departemen lain yang berkaitan dengan brand Management. Team Trainer Johnson Indonesia :

Johnson Alvonco, Ph.D
Dra. Handayani K. CPS., CCP., CPMM., CELM., CNS., CHC., CNLPC., CGHNC., CMt., CTACT., CIBST., CT. BNSP

Tanggal Pelaksanaan :

Fee Investasi Training:

Fee Offline Training (Jakarta)	Fee Offline Training (Luar Kota Jakarta)
Rp. 5.950.000,-/orang (Minimal kirimkan 3 orang. Pasti Running Tempat Hotel (Waktu 2 hari) Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir	Rp. 12.000.000,-/ orang (PASTI RUNNING) Rp. 8.500.000,-/ orang (kirim 1-5 peserta) Rp. 8.000.000,-/ orang (kirim diatas 5 peserta) Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir
Fee Private Onsite Training Onsite Rp. 8.000.000,- / orang / 2 Hari (PASTI RUNNING) Rp. 5.950.000,- / orang / 1 Hari (PASTI RUNNING) Lokasi: Training Center Johnson Indonesia Inc : Seminar Kit, Certificate, Lunch, Snack, Souvenir	Fee Training Online: Online Training: Rp. 5.500.000,-/orang (2 hari, 09.00-16.00)

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